Journal of Marketing Issue

The Journal of Marketing (JM) develops and disseminates knowledge about real-world marketing questions relevant to scholars, educators, managers, consumers, policy makers and other societal stakeholders. It is the premier outlet for substantive research in marketing June 2020, issue 2; March 2020, issue 1; Volume 7 March - December 2019. December 2019, issue 4; September 2019, issue 3; June 2019, issue 2; March 2019, issue 1; Volume 6 March - December 2018. December 2018, issue 4; September 2018, issue 3; June 2018, issue 2; March 2018, issue 1; Volume 5 March - December 2017. December 2017, issue 3-4; June 2017, issue 2; March 2017, issue The Journal of Marketing collaborated with the 2019 Theory + Practice in Marketing​ (TPM) conference that hosted by Columbia University (May 16-18, 2019). The topics of the conference were organized around the same topics of this Special Issue The Journal of Marketing (JM) develops and disseminates knowledge about real-world marketing questions relevant to scholars, educators, managers, consumers, policy makers and other societal stakeholders. It is the premier outlet for substantive research in marketing. Since its founding in 1936

In line with the focus of Journal of Marketing Management, this Special Issue welcomes contributions that take managerial, interpretive, and critical perspectives - including contributions that take the traditional format (i.e., papers both qualitative and quantitative) along with videographic contributions Journal of Interactive Marketing (Elsevier) ISSN:1094-9968 E-ISSN:1520-6653. Journal of Interactive Marketing aims to identify issues and frame ideas associated with the rapidly expanding field of interactive marketing, which includes both online and offline topics related to the analysis, targeting and service of individual customers Volume 27, Issue 3 Journal of Marketing Communications Publishes research on all aspects of marketing and corporate communication, corporate and product-related branding and promotion management

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  1. The Journal of Public Policy & Marketing is a forum for understanding the nexus of marketing and public policy, with each issue featuring a wide-range of topics, including, but not limited to, ecology, ethics and social responsibility, nutrition and health, regulation and deregulation, security and privacy. Impact factor: 2.
  2. The Journal of the Academy of Marketing Science (JAMS) is devoted to the study and improvement of marketing and serves as a vital link between scholarly research and practice by publishing research-based articles in the substantive domain of marketing
  3. Read the latest issue and learn how to publish your work in Journal of Marketing Management

Journal of Marketing Analytics Volumes and issues

Introduction to the Journal of Marketing ResearchSpecial Issue on Neuroscience and Marketing This special issue showcases research that demonstrates the usefulness of neuroscientific approaches to a range of marketing-related questions Issue 9 2019 Engaging Customers in an Evolving Technological Environment. Issue 8 2019 Future studies in Marketing. Issue 7 2019. Issue 6 2019 Consumers and Technology in a Changing World. Issue 5 2019. Issue 4 2019. Issue 3 2019 Marketing and Music in an Age of Digital Reproduction. Issue 2 2019. Issue 1 2019 It is published by the American Marketing Association. Established in 1936, It is the fourth-oldest major journal covering marketing issues; the others are Harvard Business Review (1920), Journal of Retailing (1925), and Journal of Business (1928)

Volume 33. Issue 7 2019. Issue 6 2019 Transformative Services Research and Social Marketing. Issue 5 2019. Issue 4 2019 Future Service Technologies: Business models, Analytics, and Experience. Issue 3 2019. Issue 2 2019. Issue 1 2019 Special issues published in International Journal of Research in Marketing. Marketing Perspectives on Digital Business Models Volume 36, Issue 3 September 201 December 2016, issue 4; September 2016, issue 3; June 2016, issue 2. Special Issue: Academy of Marketing Conference 2015. March 2016, issue 1; Volume 20 March - December 2015. December 2015, issue 4. Special Issue: Financial Services Marketing Research: Retrospect and Prospect. September 2015, issue 3; June 2015, issue 2. Special Issue: Academy of Marketing Conference 2014, Early Career Special Issue. March 2015, issue 1; Volume 19 March - December 201

In the context of strategic marketing, a paper in the Journal of the Academy of Marketing Science that summarizes the studies on resource-based theory (RBT) in marketing argues that RBV provide(s) an important framework for explaining and predicting the basis of a firm's competitive advantage (p. 1); and finds, however, that empirical studies in this context in marketing are very. The EJM is receptive to controversial topics, and new, as well as developments that challenge existing theories and paradigms. and substantive contribution to existing marketing knowledge. Our goal is to provide you with a professional and courteous experience at each stage of the review and publication process This journal addresses a range of services-related issues of interest to marketing scholars and relevant to marketing professionals who represent a broad range of service industries

Five-Year Impact Factor: 2019: 8.008. To calculate the five year Impact Factor, citations are counted in 2019 to the previous five years and divided by the source items published in the previous five years. Journal Citation Reports (Clarivate Analytics, 2020) Source Normalized Impact per Paper (SNIP): 2.683 ℹ Editorial: Issue Overview and the Introduction of Research Notes Brian Rutherford, Kennesaw State University Download PDF. PLS-SEM: The Holy Grail for Advanced Analysis Lucy Matthews, Middle Tennessee State University Joe Hair, The University of South Alabama Ryan Matthews, RLM Enterprises, LLC Download PDF. Millennials' Purchasing Response to CSR Behavior Rachel L. Anderson, Central.

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Read the latest articles of International Journal of Research in Marketing at ScienceDirect.com, Elsevier's leading platform of peer-reviewed scholarly literatur British Journal of Marketing Studies (BJMS) Vol 9, Issue 1, 2021. British Journal of Marketing Studies is an international peer-reviewed journal published by the European Centre for Research, Training and Development (ECRTD), UK. BJMS welcomes outstanding research papers in Service Marketing, Direct Marketing, Consumer Behaviour, Marketing Research, Marketing Strategy, Product Development and.

180 / Journal of Marketing, Special Issue 1999 Journal of Marketing Vol. 63 (Special Issue 1999), 180-197 Christine Moorman & Roland T. Rust The Role of Marketing As marketing gains increasing prominence as an orientation that everyone in the organization shares and as a process that all functions participate in deploying, a critical issue that arises is the role of the marketing function. International Scientific Journal & Country Ranking. Only Open Access Journals Only SciELO Journals Only WoS Journals

Das Journal of Marketing (JM) ist eine sechsmal jährlich erscheinende wissenschaftliche Zeitschrift zu betriebswirtschaftlichen Themen. Sie wird von der American Marketing Association herausgegeben und gilt als eine der angesehensten Zeitschriften ihrer Fachrichtung The Journal of Marketing is collaborating on this Special Issue with the 2019 Theory + Practice in Marketing (TPM) Conference, hosted by Columbia Business School in New York City on May 16-18, 2019. The entire TPM conference will be dedicated to exploring research on New Technologies and Marketing with the goal of improving knowledge on this critical topic and helping authors prepare for. The Journal of Marketing Trends (JMT) is positioned as an academic publication dedicated to tesearch on the Marketing Trends and to supporting its development. It is devoted to explore new ideas and models, and to identify new trends in marketing and in marketing methodologies. Seeking to provide a diversity of views, the Journal of Marketing Trends aims to encourage multi-country approaches.

This page lists all the currently open Calls for Papers for Special Issues/Sections of the Journal of Marketing Management. Calls are listed by submission deadline, earliest deadline first. To propose a Special Issue/Section, see our page on Advancing the Frontiers of Research in Marketing. To make a standard (non-Special Issue) manuscript submission, please follow the Instructions for Authors. A marketing strategy refers to a business's overall game plan for reaching prospective consumers and turning them into customers of their products or services. A marketing strategy contains the company's value proposition, key brand messaging, data on target customer demographics, and other high-level elements. A thorough marketing strategy covers the four Ps of marketing: product, price. Current Issue. Home > Vol 76 (2021) Journal of Marketing and Consumer Research. The journal is a peer-reviewed, international and interdisciplinary research journal. The scope of the journal includes, but not limited to, product marketing, pricing, distribution, service, retail , brand management, licensing, ethics, research methods & operations, social marketing, identity, digital marketing.

Call for Papers Journal of Marketing Special Issue: New

  1. ants of Consumer Patronage for Retail.
  2. Expert Journal of Marketing Volume 6, Issue 2 Contents. Abdullah M. ALHIDARI, Omar H. ALKADHI Keep Them In: How to Drive Dental Consumers' Loyalty in the Modern Era? Expert Journal of Marketing, 6(2), pp. 106-114, Published on December 27, 2018, ISSN: 2344-6773. Full Text. PDF. RADIMAN, Ade GUNAWAN, Sri Fitri WAHYUNI, JUFRIZEN The Effect of Marketing Mix, Service Quality, Islamic Values and.
  3. es the relevance of Web 2.0 for Marketing Strategy and for Direct Marketing in particular. The issue is not a clear-cut one: while several observers saw in Web 2.0 a new stage in the evolution of the internet, others simply rejected it as a new High-Tech hype while there is still no generally accepted definition and demarcation of the term. Paradoxically, even without an accepted.
  4. Transnational Marketing Journal (TMJ) is dedicated to publishing high quality contemporary research into transnational marketing practices and scholarship while encouraging critical approaches in the development of marketing theory and practice.TMJ is a journal which promotes and show-cases current research into marketing practices and challenges with an emphasis and relevance to cross border.
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The journal has been published under the auspices of the European Marketing Academy (EMAC) and they have decided to separate themselves from the journal. We plan to continue the journal, but we are in the search for a new Editor-in-Chief and have suspended all new submissions until that time that we have a new Editor-in-Chief in place Defining 'influencer marketing' and its theoretical distinctions relative to existing concepts (e.g., celebrity sponsorship, content creation) Intersections of race, gender, class, age, sexuality, religion, and ability in influencer marketing and critical social justice issues; Amplifying the voices of Global South scholars and perspective The Journal of Marketing Theory and Practice aims to address and advance a broad gamut of substantive, managerial issues across the field of marketing. As reflected by the journal's title, the Journal of Marketing Theory and Practice is devoted to advancing the field of marketing in meaningful ways through scholarship that is both rigorous and relevant. The Journal of Marketing Theory and.

This special issue aims to investigate the independent and interdependent interplay of firm, consumers, and society within and stemming from scarcity contexts. The outcomes of this special issue will advance scarcity, consumer behavior, and marketing strategy literatures, and help marketers, policymakers, and society at large in better understanding scarcity and its effects. Suggested Topics. Journal of Philanthropy and Marketing - Overview Journal of Philanthropy and Marketing (JPM) provides an international forum for peer-reviewed papers on the latest techniques, thinking and best practice within non-profit and voluntary sector marketing.The journal provides a forum for those who are interested in the interface between marketing and philanthropy in its broadest sense (giving. Expert Journal of Marketing welcomes original academic articles to be published in open access. Read more about Expert Journal of Marketing→ Guide for Authors. This 'Guide for Authors' provides useful information about the publication process at Expert Journal of Marketing. Read 'Guide for Authors' → Current Issue. Volume 5 of Expert Journal of Marketing is now available online. View.

Journal of Financial Services Marketing is a Transformative Journal; 1 Volume(-s) with 4 issues(-s) Automatic annual renewal; Invoice. Get informed about Updates Sign Up for Alerts. Publish with us Submit paper. Latest issue. Volume 26, Issue 1, March 2021. Original Article. Characteristics of random responders in a financial risk-tolerance questionnaire . John E. Grable, Wookjae Heo, Abed. Journal description. For more than seven decades, Journal of Marketing has been a vibrant outlet for the communication of ideas and thought leadership in marketing, bridging the gap between theory.

International Journal of Internet Marketing and Adver tising, 5 (1 / 2), 4-16. Downloaded by [Oxford Brookes University] at 02:50 04 June 2014 Quinton The community brand paradigm 93 The Journal of Marketing (JM) develops and disseminates knowledge about real-world marketing questions useful to scholars, educators, managers, policy makers, consumers, and other societal stakeholders around the world.It is the premier outlet for substantive research in marketing. Since its founding in 1936, JM has played a significant role in shaping the content and boundaries of the.

Journal of Marketing on JSTO

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ELK Asia Pacific Journal of Marketing and Retail Management - An open access Indian journal of marketing, is a unique initiative from the ELK group. The main objective behind the launch was to bring on-board an international journal of marketing. With the retail industry taking huge strides and developing to an unprecedented scale, there is requirement as well as scope for research in the field Welcome to the Journal for Advancement of Marketing Education (JAME). Founded in 2001, JAME is a leading scholarly peer-reviewed journal crafted and read by marketing educators across the world. JAME readers demand articles reflecting innovation and excellence in marketing education from an empirical perspective that will add value to their performance across all stages of the academic life. The Journal of Managerial Issues seeks to publish the highest quality business research across the functional areas of business. The emphasis of the journal is on empirical work, though conceptual and methodological works are occasionally accepted for publication. The overriding criterion for publication in the JMI is the knowledge readers will gain about the theory and practice of business. Journal of Public Policy & Marketing is a quarterly peer-reviewed academic journal published by the American Marketing Association.It covers all aspects of the intersection of marketing and public policy. It was originally established in 1979 as Public Policy Issues in Marketing, and renamed itself to Journal of Marketing & Public Policy 1982 for one year, before settling on the current name. About the Academy of Marketing Studies. Academy of marketing studies journal (AMSJ) is a globally renowned business and marketing journal that offers an open access forum for the professionals, practitioners, academicians, researchers, and students to share and discuss the latest trends and developments in this field from across the world

Journal of Marketing Management Special Issue Call for Paper

International Journal of Technology Marketing. This journal also publishes Open Access articles. Editor in Chief Dr. Peter Bican ISSN online 1741-8798 ISSN print 1741-878X 4 issues per year. Subscription price CiteScore 1.4 (2019) IJTMkt proposes and fosters discussion on the advancement of marketing practice and theory, with emphasis on technology and technology intensive products. This. All Issues - Journal of International Marketing. Select an issue. View. Browse by year. 2020-2021 2021 Volume 29 Issue 1, Current Issue. Mission The Journal of Marketing Research (JMR) is a bimonthly journal serving the scholarly and practitioner communities in the field of marketing.. Editorial Objectives JMR is a broad-based journal that aims to publish the highest-quality articles in the discipline of marketing. Published articles must make a significant contribution to the marketing discipline, provide a basis for. International Journal of Business Marketing and Management (IJBMM) is a peer-reviewed, monthly and publicly available open-access journal. IJBMM provides an academic platform for professionals and researchers to contribute innovative work in the field. IJBMM carries original and full-length articles that reflect the latest research and developments in both theoretical and practical aspects of.

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Our marketing approach complements this strategy, aiming to increase the visibility, accessibility and readership for your journal's articles. We use online, physical and print marketing channels to maintain a high level of visibility and awareness for your journal Journal of Education Advancement & Marketing is the major professional journal publishing in-depth, peer-reviewed articles and case studies on advancement, development, alumni relations, fundraising, marketing and communications for educational institutions.Content is written by and for professionals in the field with no advertising or sales pitches journal of international business research and marketing Analysis of the Correlation between Corporate Governance and the Economic-Financial Performance of the Economic Entities The performance of the economic entity (firm, corporation) is given by the efficiency- effectiveness binomial on the one hand, but also by the way the entity is governed, on the other

Journal of Marketing Communications: Vol 27, No

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Journal of Consumer Research, Volume 47, Issue 6, April 2021, Pages 829-830, https://doi.org/10.1093/jcr/ucaa00 Department of Marketing, Faculty of Economics and Business Administration, Babeș-Bolyai University, Cluj-Napoca 400084, Romania Interests: marketing; sustainable marketing; green marketing; green retailing; generational marketing; international retail marketing Special Issues and Collections in MDPI journals Journal of Marketing Research | 3,655 followers on LinkedIn. The highest-quality research on everything marketing | The Journal of Marketing Research is a broad-based journal that serves scholars. JAR is published four times a year for the Advertising Research Foundation by WARC. Both subscribers and ARF members can access recent issues of JAR via this site. A larger JAR archive is accessible at WARC, alongside case studies, best practice guides, marketing intelligence, consumer insight, industry trends and latest news from around the world

Journal of Accounting & Marketing is an Open Access journal includes a wide range of fields in its discipline. Scholarly open access journal aims to publish most complete and reliable source of information on the discoveries and current developments in the mode of Research articles, Review articles, Case reports, Short communications, etc. This academic journal creates a platform for the. International Journal of Marketing and Business Communication. Journal Information; Editorial Team; Guidelines for Authors & Reviewers; Pricing Info; Peer Review & Publication Policy and Ethics Policy; Publisher: Publishing India Group Issue(s) Available: 31 ISSN Number: 2277-484X Indexed: Business Source Complete, Ulrich's Web, Cabell's Directory, Proquest, i-scholar, Indian Citation Index. The Journal broadly covers the practical and research aspects of agricultural marketing. The Chief Editor, Dr.S.S.Acharya, former Chairman of Commission for Agricultural Costs and Prices Director, Institute of Development Study. For the benefit of the researchers, the index of the journal issues is given here which will be updated in due course of time Industrial Marketing Management Call for Papers Customer Engagement Design in Industrial Innovation Deadline for submission: July 30, 2020 Industrial Marketing Management announces a call for papers for a Special Issue on Customer Engagement Design in Industrial Innovation. Overview and purpose of the Special Issue In recent years, the customer engagement (CE) literature has rapidly advanced.

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The academic journal International Journal of Marketing, Communication and New Media, property of the Instituto Superior de Entre Douro e Vouga (ISVOUGA), is a periodic publication on the web that represents a constant commitment to support research activity. Its foremost objective is to give incentive to research in the areas of marketing, communication and new media Global Journal of Management and Business Research: (E) Marketing is an international journal for publishing management research papers. It aims to encourage and provide international publication to researchers, scientists, and engineers. We welcome original research, articles, surveys, and review papers from all over the world Journal of Marketing & Distribution. Published by Japan Society of Marketing and Distribution 230 registered articles (updated on February 05, 2021) Online ISSN : 2186-0939 Print ISSN : 1345-9015 ISSN-L : 1345-9015.

ASEAN Marketing Journal is a national-level journal in Indonesia, that is . published by Management Research Center Department of Management, Faculty of Economics, Universitas Indonesia. AMJ, as abbreviation of ASEAN Marketing Journal, had firstly launched in 2009. Until now, we already had 18 issues with twice a year of publishin The major issues related to collection of marketing information and intelligence include privacy and security concerns of customers, and ethical issues involved in the collection of information from customers. The topic of the article is important because the practices followed by companies in collecting marketing information and generating marketing intelligence affect customers directly. There are trust issues which might affect the long-term relationships between customers and companies. Do versus Don't: The Impact of Framing on Goal-Level Setting. Mirjam A Tuk, Sonja Prokopec, Bram Van den Bergh. Journal of Consumer Research, Volume 47, Issue 6, April 2021, Pages 1003-1024, https://doi.org/10.1093/jcr/ucaa050. Abstract 15 Terrel G. WILLIAMS, Social Class Influences on Purchase Evaluation Criteria, Journal of Consumer Marketing, 2002, Vol:19, s. 250. International Journal of Business and Social Science Vol. 2 No. 5; [Special Issue -March 2011 Volume/Issue: Volume 7: Issue 2 Nowadays, the sustainability plays an important role in developing marketing in tourism, both from the theoretical and from the practical aspect. Sustainable marketing considers the general principles of marketing, with respect to sustainability as a new focus for a long-lasting customer relationship. Therefore, the business marketing in tourism should.

Issuu is the digital publishing platform chosen by millions to convert content into high-quality assets for digital distribution across web, social and more e-ISSN 2148-6670 | Period Quarterly | Founded 2014. Journal of Management, Marketing and Logistics (JMML) is a double peer-reviewed, academic, quarterly and publicly available open-access journal. JMML invites all manuscripts in the areas of business, management, marketing, logistics and trade

The Journal of Financial and Quantitative Analysis (JFQA) publishes theoretical and empirical research in financial economics. Topics include corporate finance, investments, capital and security markets, and quantitative methods of particular relevance to financial researchers. With a circulation of 3000 libraries, firms, and individuals in 70 nations, the JFQA serves an international. The Journal of Marketing Research is a broad-based journal that serves scholars and practitioners in the field of marketing. It publishes the highest-quality articles that make methodological. 2 Stars. Cornell Hotel & Restaurant Administration Quarterly. Current Issues in Tourism. Event Management. Hospitality & Society. International Journal of Tourism Research. Journal of Hospitality & Tourism Research. Journal of Service Management. Journal of Travel & Tourism Marketing European Journal of Business and Innovation Research Vol.1, No.4, pp.9-19, December 2013 Published by European Centre for Research Training and Development UK(www.ea-journals.org) 9 ETHICAL ISSUES IN ADVERTISING AND MARKETING: AN EMPIRICAL ANALYSIS OF THE HINDRANCES TO EFFICIENT MARKETING AND PRODUCT COMMUNICATION MANAGEMENT IN KENYA Dr. Githui Donatus Mathenge (Corresponding Author) Senior. marketing is addressing the environmental problems facing the world today in order to bring about sustainable development. 1.2 Purpose of This Paper The purpose of this paper is to review marketing responses to environmental concerns facing the world today through green marketing intervention strategies to achieve sustainable development. Other business are

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INTERNATIONAL JOURNAL OF SCIENTIFIC & TECHNOLOGY RESEARCH VOLUME 4, ISSUE 07, JULY 2015 ISSN 2277-8616 215 IJSTR©2015 www.ijstr.org Marketing Audit: A Systematic And Comprehensive Marketing Examination Abdullah Al Fahad, Abdur Rahman Al Mahmud, Robel Miah, Ummay Hani Isla International Journal of Marketing, Financial Services & Management Research Vol.1 Issue 11, November 2012, ISSN 2277 3622 Online available at www.indianresearchjournals.com 132 MARKETING STRATEGIES IN LIFE INSURANCE SERVICES BEENISH SHAMEEM *; DR SAMEER GUPTA ** * RESEARCH SCHOLAR, THE BUSINESS SCHOOL, UNIVERSITY OF JAMMU ** ASSOCIATE PROFESSOR, THE BUSINESS SCHOOL, UNIVERSITY OF JAMMU. Journal of Emerging Trends in Marketing and Management comprises the full papers accepted by the Scientific Committee of the Emerging Trends in Marketing and Management International Conference.. ISSN 2537-5865. Publisher: The Bucharest University of Economic Studies Publishing House. Current Issue: Jetimm 2020 Past Issues: Archive More info: About the journal & The Editorial Boar International Journal of Research in Management & Business Studies (IJRMBS 2017) Vol. 4 Issue 3 (SPL 1) Jul. - Sept. 2017 ISSN : 2348-6503 (Online) ISSN : 2348-893X (Print) Today, digital marketing industry in India is growing at its peak, and is still continuous. Many factors are responsible for this growth. The use of communication tools has greatly changed in th Halal Certification: an international marketing issues and challenges 1.0 INTRODUCTION In the Muslim majority, Malaysia, the concept of halal is an absolute key to consumption. Muslim consumers nowadays are faced with a broad selection of products and services. On top of that, each product category offers many different brands - either locally named or internationally recognized ones. Some.

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If you have an individual subscription to this content, or if you have purchased this content through Pay Per Article within the past 24 hours, you can gain access by logging in with your username and password here Applied Marketing Analytics is the major professional journal publishing in-depth, peer-reviewed articles on all aspects of measuring and analysing marketing performance to improve its effectiveness.. High-quality Articles and Case Studies. Guided by its expert Editorial Board, each quarterly 100-page issue - appearing both in print and online - publishes detailed, practical articles.

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Volume 45, Issue 5, February 2019, Pages 889-1137 Volume 45, Issue 6, April 2019, Pages 1142-1384 Volume 46, Issue 1, June 2019, Pages 1-199 Volume 46, Issue 2, August 2019, Pages 201-405 Volume 46, Issue 3, October 2019, Pages 407-627 Volume 46, Issue 4, December 2019, Pages 629-832. Browse by volume. Issue Navigation All Issues - Journal of Public Policy & Marketing. Formerly Journal of Marketing & Public Policy ( 1982 ) Select an issue. View. Browse by year. 2020-2021 2021 Volume 40 Issue 1. The objectives of the paper is to analyse the issues and challenges facing the rural areas and suggest ways to overcome these challenges and to create opportunities of gainful self-employment for the rural families, especially disadvantaged sections, ensuring sustainable livelihood, enriched environment, improved quality of life and good human values. This is being achieved through development research, effective use of local resources, extension of appropriate technologies and up. The Journal of Social Issues (JSI) brings behavioral and social science theory, empirical evidence, and practice to bear on human and social problems. Each issue of the journal focuses on a single topic. Skip slideshow. JSI Open Call for Papers: Ageism toward Older Adults during the COVID-19 Pandemic and Beyond. Issue Editors: Sheri R. Levy, Ph.D. and Ashley Lytle, Ph.D. If you are interested. Deadline for submission to this Special Issue is Friday June 1st 2007. Publication of this Special Issue is expected in late 2008. Contributions can be both conceptual and empirical in nature and should follow the European Journal of Marketing guidelines. Submissions should be sent as an email attachment to one of the Special Issue Editors on or before the deadline: susi.geiger@ucd.ie or paolo. Innovative Marketing Volume 13, 2017 Issue #2 pp. 13-22 Views: 1085 Downloads: 13 TO CITE АНОТАЦІЯ Today marketers seek the ways and information to create loyal customers, because it reduces the marketing and operations costs and increases the benefits

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